Journal of Organization and Human Behaviour

Continue Anddison Eketu ¹, S. Needorn Richard ²

Affiliations
1 Department of Hospitality Management & Tourism, University of Port Harcourt, NG
2 Department of Management, University of Port Harcourt, NG

Abstract

This study examined the relationship between firms' corporate social responsibility behaviour pattern and the climate of the host community environment. The study adopted a cross-sectional survey and collected data from a cross-section of 50 high class hotels operating in Port Harcourt, Nigeria. The research data were analysed using descriptive statistics for the demographics and study variables, and Spearman's Rank Order Correlation Coefficient (rs) for the bivariate analysis. The study found that companies that exhibit proactive social responsibility behaviour enjoy conducive business climate in their host community environment more than those with reactive behaviour pattern. However, those with resistant behaviour toward social responsibility operate in very unconducive climate in the host community environment. The study therefore concluded that the conductive climate in the host community environment is a function of the firm's proactive social responsibility consciousness to the host community. The study recommends that companies should be proactive and consultative in their social responsibility focus and should also adopt the public private partnership (PPP) initiating in the provision of societies social need for harmonious host environment.

Keywords

Corporate Social Responsibility, Behaviour Patterns, Climate of Host Community Environment, Proactive Behaviour, Reactive Behaviour, Resistant Behaviour.

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